SEO Content Writer & Editor | Automotive, Fleet & Beyond | E-commerce SEO & AI Search
Nine years of SEO writing. Five years of editing. A degree in Supply Chain Management. And a genuine love for all things automotive and tech.
That's the short version of who I am. I've written for brands, managed fleets, coordinated logistics, and handled procurement. That kind of hands-on industry experience shows up in the work. The content doesn't just rank. It sounds like it was written by someone who's actually been there.
I'm also deep in the shift toward e-commerce SEO and AI-driven search, because good content strategy means staying ahead of where search is actually going. The result is content that ranks well and reads like it comes from someone who actually understands the subject. Because it does.
From Ghostwriter to Go-To Writer...and Beyond the Desk
I started writing in 2017, right around the time I began my Supply Chain Management degree at Jomo Kenyatta University of Agriculture and Technology. While my classmates were deep in procurement formulas, I was moonlighting as a content writer, cranking out short product reviews for Cambodian affiliate marketers. The pay wouldn't impress anyone, but my grammar got a serious workout.
By 2018, I had leveled up from simple product reviews to in-depth reviews on everything from running shoes and kitchen gadgets to musical instruments. Even boats. I also dipped into blog writing and copywriting across all sorts of industries: legal, logistics, lifestyle, travel, automotive. I've probably written about more topics than I've eaten hot meals.
Somewhere along the way, I got curious about how content actually reaches people. That's when SEO clicked for me. I started with the basics — on-page, off-page — and now I'm getting into the technical side, where things get nerdy in the best way.
Eight years in, I know how to read a brief, find the angle, and write something that feels native to a brand's voice. Whether that's a punchy blog post or an expert feature, the goal is always the same: content that's easy to find and even easier to enjoy.
My Other Life: Fleet Management, Logistics & Procurement
Writing wasn't my only classroom. I was also building hands-on experience managing fleets, coordinating logistics, and handling procurement for high-pressure businesses. That background gave me something most writers don't have: a real understanding of how operations actually work on the ground.
Today, that clarity, structure, and problem-solving mindset comes through in everything I write, especially for B2B, operations, and industry-specific audiences. I don't just write about these systems. I've run them.
Here's What I Bring to the Table
Nine Years in SEO. Five in Editing
I don't just string words together. I understand structure, flow, and what actually makes content perform. And I've been doing it long enough to know the difference between what works on paper and what works in practice.
Been There, Done That
Most writers research fleets, automotive systems, and supply chain logistics. I've lived them. From managing vehicle repairs for a busy commercial fleet to coordinating procurement, I write from experience. Not just a browser tab.
Genuinely Interested. Not Just Informed
I hold a degree in Supply Chain Management and spend my free time reading about automotive and tech because I actually enjoy it. That kind of genuine interest shows up in the work in ways that research alone never quite captures.
On AI: I Lead. It Assists
I started writing long before generative AI existed, so I've never needed it as a crutch. But I know how to use it smartly; prompting, refining, and editing until the output meets the same standard as everything else I put my name on. Your call on the approach. The quality stays the same either way.
I Plug In. No Learning Curve.
WordPress, Webflow, Shopify, Wix, Trello, Notion, Asana, Monday, Slack. I've worked inside the tools your team already uses. Point me at your workflow and I'll be delivering from day one.
Brands across the globe have trusted me to get their content right since 2017.
Your turn?